Colours play a crucial role in web design as they can evoke emotions, influence behavior, and affect the overall user experience. Choosing the right colour scheme for your website can make a significant difference in how users perceive your brand and interact with your website.
Here are two key pieces of advice to keep in mind when using colour psychology in web design:
Understand the Meaning of Colours
Different colours have different meanings and can evoke different emotions. For example, blue is often associated with trust and professionalism, while red is associated with excitement and urgency. It’s important to understand their meaning and use them appropriately to convey the right message to your audience. I find Herman Cerrato’s book a good resource on this topic. Creativebloq is also a must read in my opinion, if you want to understand colour theory.
Use a Consistent Colour Scheme
Consistency is key when it comes to colour schemes. Using a consistent colour scheme throughout your website can help create a cohesive and professional look. It also helps users navigate your website more easily and can improve the overall user experience. There are a few tools that can help you to choose a consistent colour scheme, ColorHexa is such a tool, where you provide a colour you want to use and it tells you the most appropriate colours that go with it in the different colour schemes.
Spotlight on a Trend
One current trend in web design is the use of bold and vibrant colours. Many websites are moving away from traditional colour schemes and opting for more eye-catching and attention-grabbing colours. This trend can be seen in the use of bright gradients, neon colours, and bold typography.
That’s it for this week. Hope you found it informative and feel free to check out the other blog posts on the website.